Diamonds become dirty. When you wash your hands with a diamond ring on, soap scum clings to it. When you put on hand lotion, it gets grease on it. Shower with your diamond earrings or necklace, and again, you get soap scum. In one short day, your brand new diamond could be dirty!
Purchase an ultrasonic jewelry cleaner the same day that you purchase your diamond jewelry, and use it every single day, without fail. The clarity of the diamond changes when the diamond is dirty – it loses its sparkle. By taking one minute each day to clean your diamond jewelry, you can avoid this, and your diamonds will never be dirty!